Reasons Your Business Should Hire a Professional Writer

Plenty of businesspeople are excellent at their particular business skills, whether it’s banking, painting, or baking. But, in most cases, they probably shouldn’t write the copy for their company website, services and product brochures, and advertisements.

Wait–anyone can write, right?

Well, most of us can write, if by that we mean putting words on paper and expressing our ideas. But there’s a huge difference between simply expressing an idea and selling that idea. And of course, selling is crucial to the success of almost any business.

While plenty of businesses generate many of their clients through word of mouth because they provide exceptional quality, those same businesses often still have some written communications that represent them to the public. Perhaps it’s the copy on their website, an ad in the phone book, or a sign hanging on their window.

Of course, there are also many businesses who have extensive amounts of written communication they provide to the public–they may have a large website, with write-ups for each product or service they offer; they may want a regularly updated blog to promote engagement with their customers or bring in search engine results for their main website; they may produce lots of product or services brochures; and they may run regular advertisements on radio or in newspapers.

What am I Getting at?

A banker, painter, or baker knows how to bank, paint, or bake, but chances are they don’t know how to write clearly, correctly, and persuasively–at least, in such a way that will present their business professionally and attractively, as well as generate customer interest and sales.

An accomplished professional writer can write that way. So, if you own a business and want to create a more professional and appealing public image, you should consider hiring a professional writer.

Here are Some Concrete Reasons to Consider

Laura Spencer, a professional freelance writer who runs the blog Writing Thoughts, has written a helpful post entitled Ten Reasons Why You Should Hire a Professional Writer. You should read the entire post, but I’ll list a few of her reasons that jumped out at me:

• “They will take the time to do the job right….If writing is not your full-time career, do you really have the time to write what you need? A professional will make the time for your project.”

• “They can help you avoid cliches and overworked angles and find a fresh way of describing your information….A writing professional can recognize overused and overworked ideas and help you find a fresh and unique slant for your specific needs.”

• “A writer provides a second set of eyes….A professional writer is trained to look for mistakes and for sentences that can be misunderstood. You don’t want mistakes in your copy. Even a single misplaced decimal point can hurt your business. There’s a big difference between $25.00 and $250.00!”

• “A good writer can help you project a consistent image through your writing….A good writer can suggest a unique style that is right for your business. Having a unique voice in your writing can help you brand your business.”

Laura has six more important reasons that are worth checking out.

Yes, you could write your own copy, but should you? It’s your call of course, but if you need some help, I know an experienced writer you should contact–me. Check out my portfolio for examples of my published work, and, if you have any writing needs, contact me.